Video is the second most effective way of marketing. This is why many businesses are investing in it. Because so many are promoting via video, a lot of effort is needed to stand out from the crowd. So, here a few tips to make your videos engaging to viewers.
Have A Schedule
It’s very important to be consistent . Stick to a schedule. For example, post a video once a week, or perhaps every 3 days. I know of several channels who do this. This helps to boost your number of subscribers, and have people return to see your next video.
Think about what your viewers are searching for. Do some research on what is popular, what people are looking for. One way to do this is simply ask your audience what they want to watch.
A channel needs to be branded and show personality that matches the content. Viewers are not just watching your videos, they are looking at you.
When creating titles, you need to attract attention. Your titles also need to be search engine effective. Give your videos catchy titles, titles that your viewers will be attracted to and remember.
Video’s need to be original. Yes, it’s effective if video’s can go viral, but they also need to be something that creates conversation and will be memorable to the viewers.
The longer a video is, the more the engagement drops. So, make sure your videos aren’t too long. A good length is anywhere between 30 seconds and 3 minutes. Think of the first five to ten seconds. Will the viewer want to know and see more ?
Do your best to build a group of people that can assist you with sharing your video content. Who can help you out with this is perhaps employees, friends and family. You can spread your videos through social media . One example of this is Facebook groups. There are some groups that are based around YouTube. Find people that are willing to work with you. If you share their video’s, then the right people will work with you and share yours.
So, all the best with getting your videos to stand out from the crowd. Once you do this, it will really help you to move forward with whatever business you are in.
To Your Success