Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “ traffic.”
You need traffic if you want to build an email list.
You need traffic to make sales.
So the big question is, where and how is the best way to get traffic ?
Sure, you could pay for traffic, but if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales. You could focus your time and energy on search engine optimization but unless you have years to build your business (and who does?) then SEO should not be your top choice. It takes time.
Good thing you have other options.
Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.
By guest posting on other peoples blogs, you can “borrow” some of their traffic.
You can’t simply regurgitate old content and send it out in a dozen directions though.
To get the best results, you’ll want to:
- Create custom content designed with your host’s unique audience in mind.
- Provide good value with ideas and strategies not found everywhere else.
- Inject your personality so others will instantly connect with you.
- Offer a reason to click through to your website or blog for more information.
No list? Here’s a quick way to “borrow” someone else’s list to kickstart your own: Schedule a free event with a partner.
Here’s how it works
1.You (as the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product.
2.Install an affiliate tracking system such as Infusionsoft.
3.Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.
This is a win for both of you, as you gain the traffic while your affiliate gets a bigger payday. Just be sure you have a good funnel in place so that your new list members can benefit from all that you have to offer.
Could you show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know.
Of course, you’re probably not going to appear on television (although that’s not impossible), but there are still plenty of opportunities out there for people in every niche.
Look for interview and speaking opportunities on:
- Other blogs
- Periscope and Blab
- Local events
- Industry conferences
Start by reaching out to others and to podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.
Even if you don’t yet have a list of your own, it’s easy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!
To Your Success