Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours. Business…

  The world is filled with great ideas and broke business owners with fabulous products but no sales. The fact is, ideas are not what drives most business success. Marketing does. So before you quit your day job to branch out on your own, it pays to have a solid marketing plan in place. Start…

Aside from time and location freedom, the biggest benefit to starting an online business is the lack of start-up capital required. You don’t need to buy inventory to stock a store. You don’t have to spend a lot on equipment. And you don’t have to shell out cash for employees and insurance and all those…

It’s one thing we consistently watch and try to improve: email open rates. There’s a few reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: Your newest coaching program Your latest must-have tool discovery That epic blog post you just wrote The trouble is, you only have about…

  Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 3 shares and one comment? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts. Everyone Loves Infographics…

  For coaches in nearly any field, product creation is the best way to: Reach a wider audience Grow your brand Earn more profits So why aren’t more coaches adopting the product creation strategy? Like you, they’re stuck in the process, unsure of the steps to take to create a great product. Step 1: Identify…

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services, but those of your JV and affiliate partners as well. That said, here’s the number…

  Digital marketing is considered to be an easier and much better option than the traditional techniques of business promotion. But lead generation holds similar importance in case of online marketing as well and the best tool applied for this purpose is email marketing. There are many benefits of this digital marketing technique for the success of business. Better…

There seems to be a lot of talk these days about what is fair, and what is not. Do you think that life should be fair ? Yes, it would be very nice if it was. But, I’m afraid it isn’t. One of the reasons I think of this is because of my Epilepsy. I…

  When you think of using social media for promotion and advertising, I think you’re most likely to first think of Facebook and Twitter, now followed closely by Pinterest. Instagram is something that continues to grow and grow especially in the last year or two, with many businesses and entrepreneurs trying to reach a bigger…