Marketing continues to change since the introduction of Social Media. Now we have easy and powerful ways to share content all over the world.
As we know, many use Social Media for personal reasons. Many like to show what they have been up to. But if one in business is not using Social Media, they are very much behind.
All website owners want to increase traffic. Social Media is the best way to do this. Traffic used to be all about Search Engines. SEO does still exist, but it has now become very much about Social Media.
Search Engines do continue to update, and as this happens more Social results are integrated.
Social Media involves a huge amount of data . For example, every day there are over 500 millions Tweets, 4.5 billion Facebook likes and 95 million photos & videos uploaded to Instagram. This shows a huge amount of information.
Social Media helps businesses to know and understand their audience. For example, where they are from and perhaps what they are looking for. Also a business will be able to see what interests them the most.
The best part of Social Media is that you only need an internet connection and computer to participate. Yes, monetary investment can be made, but it is possible to make progress with very little. It is possible to get started without spending a cent.
It’s very important to brand yourself. You need to show others that you can help them, that you are knowledgeable. What are people out there trying to achieve ? Can you help them ? If so how ? What experiences have you had in the past that has put you in the right direction ? How can this help others ?
The more time you spend working on Social Media, the more of an influence you will become. So, continue to do what you have been doing, but also look at ways to expand yourself and improve.